Persuasive writing utilises logic and reason to show that one idea is more legitimate or superior than another. It aims to persuade the reader to adopt a certain point of view or to take a particular action. When writing a persuasive essay, it is important to remember the following:
- Choose your position well. Which side of the issue or problem are you going to write about, and why? What solution, if any, can you offer? This helps you determine the purpose of your essay.
- Analyse your audience. Decide if your intended audience agrees with your position, is neutral, or disagrees with your views on the topic.
- Structure your essay. Determine what evidence you will include to support your argument and how you will present it. Remember to consider your purpose, your audience, and your topic.
- Research your topic. In order to achieve your goal of persuading your audience, you must provide specific and convincing evidence. Besides your own knowledge and experience, you may also be required to do online research, go to the library or interview experts or specialists in your topic. The arguments presented in persuasive essays should likewise be supported well. Below are some elements that can support an argument:
- Facts. These can come from your reading, observation, or personal experience. They are a powerful means of convincing your readers, as they indicate that your arguments are hinged on established truths and knowledge.
- Statistics. This will show that your argument is supported by other people with a similar view on the subject. When including statistics in your essay, be sure that your figures come from reputable sources, and cite them whenever necessary. This is to indicate that the statistics you have given are not your own fabrication.
- Quotes. Direct quotes, especially from leading experts in the subject are invaluable. This shows that your arguments are backed by individuals who are credible to discuss and give analysis on the topic.
- Examples. These enhance your argument and make your ideas concrete. These would also serve as the proof of the veracity of your argument.